Paid Search Agency in Austin
Paying for clicks that don't convert?
The average cost per lead in Google Ads is $70.11 USD, and most businesses are throwing money at keywords that'll never convert. Your competitors are bidding on the same terms, Google keeps raising prices, and you're left wondering if any of this is actually working. At Ovlivion MKT, we run paid search campaigns that focus on what matters: getting you leads that turn into revenue.
PPC campaigns that actually work
Conversion rates vary wildly by industry—some see 14%, others struggle to hit 2%. The difference comes down to how campaigns are structured, which keywords get budget, and whether your landing pages can close the deal.
We manage Google Ads for Austin businesses (and those across the globe) that need results beyond hitting metrics that just look pretty. That means we audit where your money goes (cut spend on keywords that waste budget) and focus on the search terms that actually drive sales or qualified leads.
Keyword strategy that doesn't waste your budget
One of the most common sources of wasted spend comes from keywords that slowly drain budget without converting. You’re bidding on broad terms that sound relevant but attract the wrong audience. Or you’re targeting high-intent keywords but sending traffic to a landing page that doesn’t match the search.
We start with research. What are people searching for when they’re ready to buy? What terms do your competitors own? Where’s the gap between search volume and actual intent?
Then we build campaigns around those answers instead of a shot in the dark.
Negative keywords prevent your ads from showing to people searching for things you don’t offer. If you sell enterprise software but your ads show up for “free software,” you’re paying for clicks from people who’ll never convert. We audit search queries weekly and add negatives to keep your budget focused on buyers.
Landing pages that convert
You can do everything right pre-click—choose keywords carefully, test messaging, put budget behind it—but all that can be for nothing if the post-click experience is bad. Your ad promises one thing, but your landing page delivers another. Or the page loads too slow. Or the form asks for way too much information.
We either build landing pages that match your ads or work with what you have and optimize it. Clear headlines that match search intent. Copy that addresses objections. Forms that don’t scare people off. A call-to-action that makes the next step obvious. Google Ads conversion rates improved by 32.68% during high-intent shopping periods when ads and landing pages aligned. The message has to stay consistent from search to click to conversion.
Bid management
and budget allocation
Cost per click increased by an average of 10% year-over-year, and Google keeps pushing automated bidding strategies that don’t always work in your favor. Enhanced CPC is turned on by default in Google campaigns, and unless you’re aware of it and test other strategies, you’re almost definitely overpaying.
We test bidding strategies based on your goals. Manual bidding when we need control. Target CPA when we’re optimizing for leads and your campaign has enough conversion data. Using the right bidding strategy is make-or-break and can improve conversion rates and ROAS by over 40%.
If a campaign converts at $30 per lead while another costs $120, we shift spend to the winner. If mobile drives sales but desktop wastes money, we adjust device bids. We almost always turn off tablet-advertising (it just doesn’t convert), but mobile is and will always be the winner.
If you need the whole engine, we’ll coordinate with email, social, press, and your website with a full Marketing campaign so your message stays intact across all of your channels.
Our core services
Google Ads
Your main stage for intent. We organize queries by theme, write ads that answer the question, and send traffic to pages built to convert. Smart bidding when there’s enough data; manual control when there isn’t.
Google Shopping
For ecommerce and catalogs. We clean the product feed, tune titles and attributes, and structure campaigns so top performers get the attention they deserve.
Google Remarketing
For the second and third look. We segment by behavior (whether they’ve browsed, carted, or purchased) and show creatives that match where they left off.
Google Display
For reach and reminder. Protective prospecting and smart placements. Also great for retargeting that follows the same story as search.
Microsoft Ads (Bing)
Often cheaper clicks. Older, higher-income audiences. We mirror the winning Google structure, then adjust bids and match types to the ecosystem. Great for B2B and desktop-heavy niches.
Geofencing Ads
Own the moment in a place. We draw precise geofences (great for stores, venues, and campuses) and reach devices that were there. Work seamlessly for events, local competition, and multi-location brands. Creative, timing, and offers are tailored to the location.
Austin paid search agency
Winning in paid search means spending smarter, not just spending more.
We run Google Ads campaigns for businesses in Austin and beyond that need leads now, not six months from now while SEO builds momentum. Whether you’re local or operating globally, paid search gets you in front of buyers when they’re searching. We make sure those clicks turn into customers.
Trusted by Brands That Move Markets
Our Client Testimonials
Flo4Law | Florencio Moreno | CEO
Phenomenal work. Marketing is a big part of my/any business, and creating video content was my main marketing focus. Took a chance on Ovlivion through a recommendation from a friend, and haven’t regretted it since. They show up ready, communicate effectively, and produce the highest quality videos. Hire them today, you won’t regret it!
StageHoppers | Arad Javaheri | CEO
We’ve done 3 music videos with OvlivionMKT and can not recommend them enough! The team is very hard working and will deliver on the results. They also use the best equipment available which helped make our videos competitive at the highest level.
SAPS Entertainment | Gilberto De los Reyes | CEO
Our experience working with Ovlivion MKT was outstanding. At SAPS Entertainment, we partnered with them for a high-profile project with NASCAR and 1stPhorm, and the results were simply amazing. Their video team delivered high-quality content that perfectly captured the energy of our performance and the overall atmosphere of the event. Every video was well- produced, and the attention to detail was remarkable.
FAQs
Do I need both Google and Microsoft?
If your audience is there, yes. Microsoft is often a quiet win for B2B and older demos. We’ll test, then decide with data.
How fast will I see results?
Search shows early signals quickly. Leads and sales stabilize as we tune queries, pages, and bids over the first few weeks.
Who writes the landing pages?
We can. Or we’ll work with your team. What matters is that there’s no message mismatch (the ad and landing page have to say the same thing).
Ready to stop wasting ad spend?
+1 (202) 852 8541 contact@ovlivionmkt.com 1401 Lavaca St #7074, Austin, TX 78701
Let’s audit your current campaigns and show you where your budget needs to go. Haven’t started? Get it right the first time with our Ovlivion MKT team.