BRANDED
VIDEO PRODUCTION

Tell Your Story
One Frame at a Time

First impressions are everything

You want your business to stand out and make a lasting impression, and our branding video production is the perfect way to do that.

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BUT, WHAT'S BRANDED VIDEO CONTENT?

Branded video production cuts through the noise of an increasingly ad-saturated market. It communicates your goals, culture, and products in an engaging, creative way.

Most importantly, it’s about quickly leaving your audience with a positive impression of your company, all without them feeling like they just watched an ad.

With that in mind, the goal of branded video isn’t to give a sales pitch; not at all.

Instead, your audience should be rewarded with a doorway to the essence of your company, while capturing an intimate look into what makes your business truly unique.

That’s the essence of branded films, but what makes branded video content effective? 

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Key Elements of Successful Branded videos

Sure, there might not be any strict rules when it comes to branded video production, but branded video content that converts clicks to sales follow these general guidelines:

Branding Consistency

Consistent visuals, logos, colors, and fonts ensure that your brand identity is clearly represented.

Keep it Short

Aim for videos that are no more than 90 seconds in length.

Keep it sIMPLE

Too many complex, visual elements can be overwhelming and confusing. Aim to keep your message clear and concise.

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When and how to leverage branded video production

THE WHEN

  1. Launching new offerings: When unveiling a novel product or service, branded video content can successfully present its unique selling points and advantages, generating excitement and interest around the launch.

  2. Boosting brand awareness: Branded video production helps your company stand out and cut through the noise, grabbing attention and carving out a distinctive identity that appeals to potential customers.

  3. Sharing the heart of your brand: Through branded video content, communicate your company’s values, mission, and journey to foster strong emotional connections and build trust and loyalty among customers.

  4. Informing your audience: Use branded videos as a means of educating customers about industry developments, sharing valuable insights, and positioning your brand as a trustworthy and knowledgeable source in your industry.

  5. Fostering community engagement: Share your company’s culture, events, and behind-the-scenes glimpses with branded video content, promoting a sense of community and revealing your brand’s vulnerable, human side.

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THE HOW

To effectively leverage branded video content, keep the following strategies in mind:

  1. Compelling storytelling: Craft a captivating narrative that showcases your brand’s personality and resonates with your target audience.

  2. High-quality production: Prioritize professional video production services to create visually appealing content that encapsulates the essence of your brand and engages viewers.

Incorporating branded video content into your marketing initiatives will enable you to communicate your brand message effectively, forge meaningful connections with your audience, and drive your business toward success.

Our Comprehensive BRANDED Video Production Services

Our team of experienced professionals provides a wide range of video production services tailored to your unique needs:

  1. Concept Development: We collaborate with you to develop compelling storylines and concepts that reflect your brand’s core values and connect with your audience.
  2. Scriptwriting: Our talented scriptwriters have the capacity to create persuasive and engaging scripts that capture your brand’s voice and effectively convey your message.
  3. Storyboarding: We can craft visually appealing storyboards that illustrate the flow and structure of your video, ensuring a smooth production process.
  4. Casting & Talent Management: We have the connections to source and manage the perfect on-screen talent to represent your brand and bring your story to life.
  5. Location Scouting & Set Design: Our team finds ideal locations and designs captivating sets to create the perfect backdrop for your branded video.
  6. Filming & Production: Utilizing state-of-the-art equipment and techniques, we capture high-quality footage that showcases your brand in the best light.
  7. Post-Production: Our skilled editors and motion graphics artists polish your video, adding visual effects, sound design, and color grading to create a professional and engaging final product.

YOU'RE IN GOOD COMPANY

The Power of Storytelling
in Branded Video Production

A strong narrative is the foundation of any successful branded video. Our team of expert storytellers and content creators understands the importance of crafting a compelling story that captures your audience’s attention and inspires action. We work closely with you to identify the key elements of your brand story and weave them into a visually stunning and emotionally impactful video.

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How Ovlivion creates
your Branded Video concept:

As a video production company, we’ve used a foolproof approach when creating some top-notch branded video content for companies. Whether it’s a startup or a large enterprise, our formula stays true.

First things first, we get to know your audience. Who are you trying to reach, and what makes them tick? Once we’ve got that sorted, we get down to the essentials:

What’s the message you want to convey? What’s the point you’re trying to hammer home?

And, last but not least, we focus on your brand’s style and personality. Do you want something playful and whimsical, or something more polished and professional?

Once we’ve got these questions covered, you sit back and let us do the heavy lifting. We’ll make sure your branded video content hits all the right notes and captivates your audience like never before.

Any Questions?

MAYBE OUR FAQS CAN HELP

How much does branding videography cost?

There’s plenty of factors that contribute to the cost of branding videography, and becoming more familiarized with the following elements will help you make informed decisions when planning your video production budget.

Production Quality

The quality of the final product has a significant impact on the cost. High-end productions with advanced camera equipment, lighting, and sound will result in a higher price tag. Lower-budget productions may still produce decent results, but they might not have the same level of polish and professionalism.

Video Length

The length of the video plays a role in determining the cost. Longer videos require more planning, shooting, and editing time, which can increase the overall price. It’s essential to strike a balance between creating a compelling story and keeping the video concise to avoid unnecessary expenses.

Pre-Production and Planning

The more complex the video, the more time and resources are required for pre-production and planning. This can include scriptwriting, storyboarding, location scouting, and obtaining necessary permits. Investing in proper planning can help minimize unexpected costs during production.

Location and Travel Expenses

If your branding video requires filming in multiple locations or remote areas, the cost of travel and accommodations for the crew will factor into the overall price. Consider shooting in nearby locations or using a studio to keep costs down.

Talent and Crew

The size and expertise of the production crew, as well as the talent (actors, models, spokespersons) involved, will impact the cost. Experienced professionals may command higher fees, but they can also deliver better results.

Post-Production and Editing

Post-production involves editing, color grading, sound design, and any special effects or animations. The complexity of these processes and the level of expertise required will influence the final cost.

The average cost can range from $1,000 for basic packages to over $50,000 for high-end productions, depending on various factors such as quality, length, and talent. 

In either case, we have the resources, connections and expertise to match the budget of any project, so feel welcome to get in touch for a free quote.

The production timeline can vary from a few days for simple projects to several weeks or even months for complex, high-end productions.

While producing your own video content may save money upfront, the final product may not have the desired impact or quality. Hiring a professional videographer simply results in a more polished and effective branding video.

Research potential videographers, review their portfolios, get quotes, and read reviews to find a professional whose style and price align with your brand vision and budget.

Here are some tips:

  1. Research potential videographers and review their portfolios to ensure their style aligns with your brand vision.
  2. Get quotes from multiple videographers to compare pricing and services.
  3. Look for reviews or testimonials from previous clients to gauge their level of professionalism and client satisfaction.
  4. Discuss your project goals and budget with potential videographers to ensure they can meet your expectations.
  5. Consider the long-term value of the video content in terms of brand awareness and potential ROI.

A well-produced branding video can significantly boost brand awareness, lead generation, and sales, making the investment worthwhile for many businesses. Consider the potential long-term benefits when deciding on your budget.

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Digital media production in San Antonio Texas